In today’s time, YouTube has become a powerful platform for content creators to showcase their talent, share knowledge, and engage with a global audience. With millions of videos being uploaded every day, it’s essential to understand how to optimize your content to stand out from the crowd. One of the key strategies in achieving visibility and attracting viewers is through effective keyword research.

Before delving into the details of how to find keywords for YouTube videos, let’s first understand what a YouTube keyword is and why keyword research holds significant importance for a successful YouTube channel. And Effective keyword research is essential for successful monetization.

What is a YouTube Keyword?

A YouTube keyword refers to a specific word or phrase that summarizes the topic or content of a video. It helps search engines and viewers understand the context and relevance of your video, making it more likely to appear in search results when users look for related topics. And optimize your videos with the relevant keyword helps to achieve the milestone of 4000 hours of watch time.

Why Is Keyword Research For Youtube Important?

Keyword research is crucial for several reasons:

  1. By incorporating relevant keywords into your video’s metadata, you increase the chance of your video appearing in search results and suggested video sections.
  2. Identifying the right keywords allows you to reach your intended audience, increasing the chances of engagement, subscriptions, and video shares.
  3. Thorough keyword research enables you to uncover untapped niches or identify gaps in existing content, providing an opportunity to stand out from competitors.
  4. Investing time and effort in keyword research can yield long-term benefits as your videos continue to rank well and attract views even after their initial release.

How to Find Keywords for YouTube Videos?

Pick Your Video Topic

The first step is to select a topic or subject matter for your video. Consider your audience’s interests, expertise, and trending topics to identify a relevant and captivating theme.

Check YouTube’s Autocomplete Feature

One useful way to find keywords is by utilizing YouTube’s autocomplete feature. As you start typing a keyword related to your video’s topic in the search bar, YouTube will provide a dropdown list of suggested search queries. These suggestions are based on popular searches, giving you insights into the keywords people commonly use.

youtube automated search for find keyword for youtube

Find the Related Google Searches Associated with Your Video

Expand your keyword pool by conducting a Google search using your video’s topic. In addition to YouTube’s autocomplete, you can also explore related Google searches.

When you enter a keyword into Google’s search bar, Google will provide a dropdown list of suggested search queries, scroll down to the bottom of the page to find a section titled “Searches related to…” These related searches can provide valuable insights into what people are searching for and help you discover additional keywords to target.

Create a List of Phrases to Describe Your Video

Think about the different ways people might search for content similar to yours. Brainstorm and create a list of phrases, questions, and variations that accurately describe your video’s content. This will help you identify more specific and long-tail keywords to incorporate.

Check out Your Competitors’ Videos

Analyze the top-ranking videos in your niche. Pay attention to their titles, descriptions, and tags. This will give you an idea of the keywords and strategies that are working for them. While you don’t want to copy their content, you can use this information to inspire and optimize your own videos.

Use a YouTube Keyword Research Tool

There are several tools available specifically designed for YouTube keyword research. These tools help you to find valuable insights like search volumes, competition, and related keywords. Some popular options include TubeBuddy, VidIQ, and Toptuber. Utilize these tools to refine your keyword list and identify the most promising keywords to target.

Analyze Your Youtube Keywords

Once you have done listing potential keywords, analyze their search volumes and competition levels. Aim for these keywords that have high search volume and manageable competition. Long-tail keywords, which are more specific phrases, can often be less competitive and attract more targeted viewers.

How To Get More Views on Youtube With Keyword Research?

Keyword research is only valuable if you know how to leverage the keywords effectively to boost your video views. Let’s explore some strategies to maximize visibility and increase your YouTube videos.

Make a Keyword Map

Organize your keywords into a keyword map or spreadsheet. Categorize them based on relevance and search intent. This will help you structure your content and optimize various elements of your video for different keywords.

Determine Search Intent

Understanding the search intent behind specific keywords is crucial. Are people searching for informational content, tutorials, reviews, or entertainment? Align your video’s content with the intent behind the keywords to attract the right audience.

Drive More Traffic with Google

YouTube videos can also rank on Google’s search results page. Optimize your video titles, descriptions, and tags to increase the chances of appearing in Google search results, driving additional traffic to your videos.

Make Use of YouTube Hashtags

Utilize hashtags relevant to your video’s topic. Hashtags help categorize your content and make it discoverable to viewers who search for specific topics or follow particular hashtags.

Share Your Content

Promote your videos across different platforms to increase their visibility and reach. Share them on your social media accounts, embed them in blog posts, and collaborate with other creators in your niche. The more exposure your videos get, the more views they are likely to attract.

Also Read: Youtube Shorts Monetization Requirements: How To Get Monetized On Youtube Shorts in 2023?

How to Add Keywords to a YouTube Video

Now that you have a list of targeted keywords, it’s crucial to incorporate them effectively into your video’s elements. Here’s how:

1. Add Keywords in Your Video Title

Craft a compelling title that includes your primary keyword while accurately describing your video’s content. Make it concise, engaging, and click-worthy to grab viewers’ attention.

2. Add Keywords in Your Video Description

Write a detailed and keyword-rich description for your video. Include your primary keyword in the first few lines and provide a comprehensive overview of what viewers can expect. Use natural language and incorporate variations of your keywords throughout the description.

3 Add Keywords in Video Chapters

If your video is long or covers multiple subtopics, consider dividing it into chapters using timestamps. This not only helps viewers navigate through your video easily but also allows search engines to understand the structure of your content. Include relevant keywords in your chapter titles to optimize for search visibility.

4. Add Keywords to YouTube Videos as Tags

Tags help YouTube’s algorithm understand the context of your video. Include a mix of broad and specific tags that are relevant to your content. Use your primary keyword as one of the tags and add variations and related keywords as well.

5. Name Your File as Your Primary Keyword

Before uploading your video, rename the file to include your primary keyword. This can provide additional relevance signals to search engines and improve your video’s visibility.

6. Use Closed Captions

Consider adding closed captions to your YouTube videos. Closed captions not only make your content more accessible to a wider audience but also provide search engines with additional textual information about your video. This can improve your video’s search rankings and visibility.

Best YouTube Keyword Research Tool: 10  Ways to Do Keyword Research for Youtube Videos

To streamline your keyword research process, you can leverage various YouTube keyword research tools. Here are some popular ones:

1. YouTube Analytics

youtube analytics.

YouTube Analytics provides valuable insights into the performance of your videos, including the search terms viewers used to discover your content. Use this data to identify keywords that are driving views and engagement.

2. Google Trends

google trends for yotube keywords

Google Trends helps you identify the popularity and search volume trends of specific keywords over time. It can provide valuable insights into keyword seasonality and help you discover rising trends.

3. Google Ads Keyword Planner

Google Ads Keyword Planner is a powerful tool for keyword research. Although primarily designed for advertisers, it provides valuable data on search volume, competition, and keyword suggestions that can be applied to YouTube keyword research.

4. Social Media

Pay attention to discussions and conversations happening on social media platforms, especially within your niche. Social media platforms can give you a pulse on popular keywords and topics that resonate with your target audience.

5. Observe Other Creators’ Content in Your Niche

Keep an eye on other creators’ content within your niche. Analyze their titles, descriptions, and tags to identify potential keywords that are driving views and engagement. However, remember to stay authentic to your own brand and content.

6. Google Searches

keyword for youtube using google search

Perform regular Google searches related to your video’s topic and analyze the search results. Look for keywords that consistently appear and align with your content. This can give you insights into popular keywords and help you optimize your YouTube videos accordingly.

7. TubeBuddy

TubeBuddy is a popular YouTube optimization and analytics tool that offers keyword research features. It provides keyword suggestions, search volume data, and competition analysis, allowing you to make informed decisions when selecting keywords for your videos.

8. VidIQ

VidIQ is another comprehensive YouTube SEO tool that offers keyword research capabilities. It provides data on search volume, competition, and related keywords, helping you optimize your video content for maximum visibility.

9. TopTuber

TopTuber SEO Tools is a platform that provides keyword research and competitive analysis for YouTube creators. It offers insights into trending keywords, search volume data, and competitor analysis to help you stay ahead in your niche.

10. Ahrefs

While primarily known as an SEO tool, Ahrefs also offers features for YouTube keyword research. With Ahrefs, you can explore keyword ideas, analyze search volume and difficulty, and gain insights into your competitors’ keyword strategies.

By utilizing these YouTube keyword research tools, you can uncover valuable data and insights to optimize your videos for maximum visibility and reach


Keyword research plays a vital role in enhancing the visibility and reach of your YouTube videos. By understanding what your audience is searching for and strategically incorporating relevant keywords, you can attract more views, increase engagement, and grow your YouTube channel. Remember to conduct thorough research, optimize your video metadata, and leverage the available tools to maximize the impact of your keyword research efforts.

Some Faqs About Keyword Research For Youtube

How do I find keywords in a video?

To find keywords for your video, you can start by brainstorming relevant words and phrases that describe your video’s content. You can also use YouTube’s autocomplete feature and related searches to discover popular keywords. Additionally, tools provide keyword research functionalities specifically designed for YouTube.

Do keywords help YouTube videos?

Yes, keywords play a crucial role in helping YouTube videos get discovered by viewers. By optimizing your video’s metadata with relevant keywords, such as the title, description, tags, and captions, you increase the chances of your video appearing in search results and related video suggestions. This can lead to higher visibility, more views, and potential channel growth.

How do I check my keyword traffic on YouTube?

Unfortunately, YouTube does not provide direct access to keyword traffic data. However, you can gain insights into the performance of your keywords by using YouTube Analytics. Within YouTube Analytics, you can explore which search terms are driving traffic to your channel and individual videos. This data can help you understand the effectiveness of your keyword optimization efforts.

How do I choose keywords?

When choosing keywords, it’s important to consider their relevance to your video’s content and the search terms that your target audience is likely to use. Start by identifying the main topic or theme of your video, and then brainstorm related keywords and phrases. You can also use keyword research tools. Strive for a balance between high search volume and manageable competition.